The graphic identity for Mount Saint Joseph High School is summarized in the following guidelines. These guidelines establish rules for the consistent implementation of the Mount Saint Joseph High School identity. They contribute to a powerful and unified expression of the School. These guidelines apply to all printed and electronic materials as well as spirit and promotional items.

General Guidelines

The school logo, seal and Gaels logos are most often used in purple (PMS 519), black or white. Each works well at a variety of sizes and can be downloaded from this website in a variety of formats.

The wordmark and Tower should be used conspicuously on all Mount Saint Joseph communications.

The wordmark, the tower and seal should only be used in black and white or purple (PMS 519). Be sure to select a logo color that will sufficiently contrast with the background of the artwork that is bring created. Ensure the visibility of the wordmark, the tower and seal by leaving an appropriate amount of space around the image. An appropriate amount of space is defined as half the height of the logo around all sides of the image.

The wordmark and seal may be used separately. They can also be used together if the combination adheres to the guidelines.

Wordmark and Tower Lockup

Wordmark and Tower Lockup

The wordmark and Tower should not be separated. It is to remain a locked up unit. This logo is the main school logo and is reserved for academic and administrative purposes. It may also be used in communications for Mount Saint Joseph Admissions, Development, Marketing and Social Media.

Scale: The wordmark and tower should never be reproduced in print smaller than 1” in width.

Download large format images:

Full Color EPSFull Color JPGPurple JPG
Black JPG


Use of School Name

  • In formal communications, use the full school name: Mount Saint Joseph (ensuring that each word is capitalized and spelled out)
  • In communications for athletics or extracurricular activities, you may use “MSJ” to abbreviate
  • For both purposes, you may use the shortened name: “The Mount” (ensuring that each word is capitalized)

Color Palette

Color selection is a key element in building a strong brand. Pantone 519 (Purple) and Pantone 4515 (Tan) are Mount Saint Joseph’s core identity colors. Ideally Pantone spot colors should be used for all reproduction. CMYK, and RGB values can be found below. The core color palette works well with black, white, and full color photography. Use of other colors should be approved by the school’s marketing office.

Purple
Pantone 519
CMYK 76/94/38/0
RGB 89/45/96

Tan
Pantone 4515
CMYK 0/9/47/24
RGB 181/168/110


Wordmark and Tower Lockup

Seal

The seal is the formal mark of Mount Saint Joseph High School. It is reserved for official materials including diplomas, transcripts and formal correspondence originating from Administration and the Board of Trustees.

Scale: The Seal should never be reproduced in print smaller than 1" in width.

Download large format images:

Purple EPSPurple JPGBlack JPG


Adobe Jenson font

Typography

Typography is an important element of the Mount Saint Joseph logo and helps convey the personality of our brand. When used correctly and consistently, typography unifies the appearance of communications.

Adobe Jenson is the primary display and brand serifed typeface for Mount Saint Joseph. If Adobe Jenson is not available, longer lengths of text can be typeset in Adobe Garamond.


Contact

Should you have any questions, please contact:

Chuck Sapienza at cmsapienza@msjnet.edu or
410.646.4700


Download the full Mount Saint Joseph Graphic Standards

Wordmark and Tower Lockup

Gaels Logo

The Mount Saint Joseph Gael should be reserved for athletic communications, athletic apparel and school retail merchandise. In some cases, use of this mascot may be appropriate for “spirit” applications. For guidance in determining proper usage, consult the school’s marketing office.

Scale: The Gaels logo should never be reproduced in print smaller than 1” in width.


Download large format images:

Purple EPSPurple JPGBlack JPG
Purple PNG (transparent background)

Gael sport logos & more


Akzidenz-Grotesk font

Typography

Typography is an important element of the Mount Saint Joseph logo and helps convey the personality of our brand. When used correctly and consistently, typography unifies the appearance of communications.

Akzidenz-Grotesk is the primary display and brand sans serif typeface for Mount Saint Joseph. Akzidenz-Grotesk is a flexible typeface with multiple weights available. The light and bold versions can be combined successfully as used in the admissions communication materials. If Akzidenz-Grotesk is not available, Helvetica may be substituted.

IMPORTANT REMINDER:
The word Mount Saint Joseph should never be typeset as a logo. In these instances the Wordmark and Tower art file should always be used.



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